Information
ME :)
The New York Ballet
Interactive generative identity for the New York Ballet
The website introduces a dynamic experience where letters gracefully move like ballet dancers. By pressing the "Slow Dance" button, the movement becomes more delicate, enhancing the elegance. Additionally, when users hover over elements, they are greeted with a soft pink color, reminiscent of ballet slippers.
The interactive generative identity for The New York Ballet involved creating a cohesive visual identity across a series of posters, merchandise, event branding and a new website.