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ME :)
Kunjip Korean BBQ is a bold and contemporary restaurant concept that I had the pleasure of branding from the ground up. For this project, I developed the full visual identity, including the logo, brand system, print menu, digital menu, and business cards. The logo features the typeface Emperor of Japan by Weknow Font Foundry, chosen for its striking character and subtle cultural references, which helped set the tone for the entire brand. The visual language reflects the rich, intense flavors of Korean cuisine while maintaining a clean and modern aesthetic. From layout to typography and color palette, every element was crafted to create a unified and appetizing customer experience both online and in person.