FERNANDO BOTERO: FIESTA GRANDE CELEBRATING LIFE IN FORM
Fiesta Grande: Celebrating Life in Form was more than an exhibition — it was a celebration of volume, joy, and presence. Inspired by Fernando Botero’s iconic, full-bodied figures, I led the creative direction and visual concept for the show, transforming the gallery space into a bold, immersive experience.
From the start, I envisioned the exhibition as a visual party — a space where design and art danced together. I created a detailed 3D render of the gallery, integrating custom floor graphics, bold and chunky typography, and a playful brand system that echoed the curves and confidence of Botero’s subjects. The branding extended across all touchpoints: flyers, brochures, tote bags, enamel pins, T-shirts, and festive party hats, each designed to invite viewers into a world where bodies are celebrated in all their glory.
Click the sides to navigate through the flyer.
This project was a true creative playground — where I brought together editorial thinking, spatial design, and branding to craft a cohesive, unforgettable experience.